Supporting people with psychosocial disability to create the life they want starting with One Good* Day.
One Good* Day
Client
Brand development, naming and identity design for a national recovery coach business providing psychosocial disability support services. A new area supported by the Australian National Disability Scheme (NDIS), the business needed to launch swiftly but with extreme sensitivity and consideration to connect to their key audience.
Strategy
The branding workshops focused on the central ethos of recovery coaching - to support customers by building relationships that lead to positive change, so they can realise the potential of every new day.
This inspired the creative naming process for One Good* Day Recovery Coaches and the development of the verbal and visual tone of the brand. OG*D connects with customers on their level so they felt heard, and importantly does not look or feel like another health care service provider.
Creative
Twosday
Stakeholder workshops
Industry Research
Brand Messaging
Name Generation
Brand Strategy
Identity Design
Brand Book & Guidelines
Print Design
Promotional Merchandise
Social Media & Digital Assets
Partners
Web development: Studio Wilding
Copy: Natasha Sholl
Promo items: Gifts Unlimited
When starting up our business we were focussed on finance, legals, culture and didn’t think much about our name and brand. Until we met Nic & Tamara.
They guided us through the value of great branding, and then held our hand along the journey of coming up with a name and brand that set us up from the very start.
Kollen, CEO, One Good* Day
Strategy.
Design.
Activation.
Strategy. Design. Activation.
Guiding the next chapter
Smash Expectations. Reset Potential.
Fintech Growth Agency ready to kick goals!
Support to live the life you want
Reinvigorating a 20 year old brand
A new brand with an urgent call to action
Embracing and nurturing uniqueness
Harnessing the power of storytelling
Your story doesn't have to be epic. Just true.
Home needs to be on your terms
Building the mantra into the DNA
Owning a boat is a promise to yourself
Close divides. Open opportunities.
Individual brilliance. Collective strength. Shared success.
