Home needs to be on your terms.
Safe, comfortable and where you have everything you need.
Hunters Hill Lodge, Supported Living Community.
Client
From the first time we visited, we understood the Lodge had a heart and a story that was untold. The deep compassion of staff, and warmth of the resident community made it a special place that was not reflected in their brand or communications.
The decision to transition to supported living is not an easy one. We needed to acknowledge the fears of losing independence and leaving the familiar comforts of home. It’s a needs - not wants - based decision. The strategy reassures potential residents that moving to Hunters Hill Lodge supports them to continue living life their way, full of choice and independence. Supported living keeps them living life on their own terms, ultimately to help them doing the things they love, for longer.
Strategy
We injected the heart of Hunters Hill Lodge into their brand. An updated visual identity, beautiful photography, and real stories combined with honest messaging highlights that the Lodge is not just a place to live, it’s belonging to a community that feels like home.
Bringing people to the forefront of the brand, we merged old with the new to give a glimpse into life at the Lodge.
Creative
Twosday
Stakeholder Interviews
Industry Research
Audience Messaging
Brand Strategy
Identity Design
Brand Book & Guidelines
Marketing Collateral
Copywriting
Digital Assets
Photography
Video
Website
Brand activation
Partners
Photography: Martine Payne
Video: Papercrane Productions
Promo items: Gifts Unlimited
The brand strategy captured the spirit of Hunters Hill Lodge, an understanding of our new direction and a deep connection to our residents.
But what really set Twosday apart was they didn't just create a strategy – they showed us how to bring it to life and brought the expertise and resources we needed into our team to make it happen.
Joshua Itzkowic, Hunters Hill Lodge
Strategy.
Design.
Activation.
Strategy. Design. Activation.
A new brand with an urgent call to action
Guiding the next chapter
Close divides. Open opportunities.
Smash Expectations. Reset Potential.
Fintech Growth Agency ready to kick goals!
I swim so I can
Support to live the life you want
Home needs to be on your terms
Reinvigorating a 20 year old brand
Embracing and nurturing uniqueness
Harnessing the power of storytelling
Your story doesn't have to be epic. Just true.
Owning a boat is a promise to yourself
Individual brilliance. Collective strength. Shared success.
Building the mantra into the DNA
