Through discovery workshops, we developed the name "Qivera" - a blend of "Qi" (vital energy) with "Vera" (truth, and our cient’s name!) - and created a compelling positioning statement: "Close divides. Open opportunities."

The brand strategy highlighted Vera's role as a super-connector and trusted advisor, leveraging her cross-cultural expertise and extensive networks. The name itself serves as a conversation starter, with its flexible pronunciation across cultures symbolising the essence of her work.

Soft, unexpected visuals set her apart in the corporate world, reflecting the finesse, personal approach and compassion she brings to every relationship. Armed with refined messaging and a strong elevator pitch, the new brand established a solid foundation for her purpose-driven business, bridging cultural and business divides between Asia and Australia.