Owning a boat is a promise to yourself.
Freedom, adventure, a front-row seat to nature.
Westernport Marina
Client
Westernport Marina invested $3.5M in infrastructure upgrades in 2024, and needed to align their brand and messaging with this transformation. They needed to attract larger vessels, get rid of dated perception and increase market awareness.
Strategy
We developed a brand strategy grounded in a simple truth: owning a boat is a promise to yourself, and the way you want to spend your time. This insight drove the new brand promise - "It's all about your boat".
A distinct personality and tone of voice that was reliable, approachable, and down-to-earth was established, with targeted communications for specific boating segments whether fishing, sailing, or cruising.
The unified strategy successfully differentiated Westernport Marina and provided clear direction for marketing initiatives, all anchored by the mission to help customers - "Get out there and enjoy your boat!"
Creative
Twosday
Workshops
Stakeholder Interviews
Industry Research
Audience Messaging
Brand Strategy
Identity Design
Brand Guidelines
Copywriting
Marketing Plan
Website
Client Website
Partners
Web development: Vibes Design
Twosday helped us tell our story in a way that really speaks to our customers. After upgrading our marina, we needed a fresh approach to match our new facilities. Their work gave us clear direction for our communications and position our marina.
Brett Asher, Westernport Marina
Strategy.
Design.
Activation.
Strategy. Design. Activation.
Home needs to be on your terms
Fintech Growth Agency ready to kick goals!
I swim so I can
Guiding the next chapter
Smash Expectations. Reset Potential.
Support to live the life you want
Reinvigorating a 20 year old brand
A new brand with an urgent call to action
Embracing and nurturing uniqueness
Harnessing the power of storytelling
Your story doesn't have to be epic. Just true.
Building the mantra into the DNA
Owning a boat is a promise to yourself
Individual brilliance. Collective strength. Shared success.
Close divides. Open opportunities.
