Give the community access to vital life skills and a lifetime of water fun.
Client
Glen Eira Leisure
Strategy
A new name and visual identity independent of the GESAC Leisure Centre were needed by the swim school to connect with a broad, culturally diverse audience, attract a vibrant staff and minimise the dropout rate of 7-8 year old students.
Creative
Naming the swims school as Glen Eira Leisure Swim School, reinforced its place in the community, shifting away from being child focused (common in the competitive landscape) and more reflective of the wider range of ages and groups serviced. The core theme of I swim so I can brought this to life with energy and aspiration highlighting the importance of water safety for all ages in our Australian lifestyle.
Twosday
Competitive Research
Audience Messaging
Name Generation
Brand Strategy
Identity Design
Art Direction
Merchandise
They delved deep into our Glen Eira Leisure Swim School and helped us define exactly who we are and who we were talking to. We got a better understanding of our business and how to speak to our audience - so much more than a simple brand refresh.
We are now positioned as industry leaders.
Sarah, Marketing Manager, Glen Eira Leisure
Strategy.
Design.
Activation.
Strategy. Design. Activation.
A new brand with an urgent call to action
Your story doesn't have to be epic. Just true.
Home needs to be on your terms
Guiding the next chapter
Smash Expectations. Reset Potential.
Fintech Growth Agency ready to kick goals!
I swim so I can
Support to live the life you want
Reinvigorating a 20 year old brand
Embracing and nurturing uniqueness
Harnessing the power of storytelling
Owning a boat is a promise to yourself
Individual brilliance. Collective strength. Shared success.
Close divides. Open opportunities.
Building the mantra into the DNA
